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	<title>Comments on: Lessons learned: How I founded, bootstrapped, grew and sold my web startup</title>
	<atom:link href="http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/</link>
	<description>me = entrepreneur + hacker;</description>
	<lastBuildDate>Sat, 05 Jun 2010 08:08:49 +0000</lastBuildDate>
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		<title>By: Amy</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-42190</link>
		<dc:creator>Amy</dc:creator>
		<pubDate>Sat, 05 Jun 2010 08:08:49 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-42190</guid>
		<description>Hi Carl,

I enjoyed your presentation videos but I have one unanswered question. Did you get into the details of how to make your service/product profitable. How did you with AjaxWhois?

I&#039;ve followed your progress since I am a also Python programmer. Your success is really inspiring but I&#039;d like to have more details especially on how to make my product profitable/attractive enough to be sold out like you did.

Using AjaxWhois, can you share any details? I saw you tried AdWords, and perhaps some affiliate programs. Please, what was the strategy.

Thanks for your generous and kind advice. 

-Vlad

Hint: A book/bio would be your next revenue stream. =D</description>
		<content:encoded><![CDATA[<p>Hi Carl,</p>
<p>I enjoyed your presentation videos but I have one unanswered question. Did you get into the details of how to make your service/product profitable. How did you with AjaxWhois?</p>
<p>I&#8217;ve followed your progress since I am a also Python programmer. Your success is really inspiring but I&#8217;d like to have more details especially on how to make my product profitable/attractive enough to be sold out like you did.</p>
<p>Using AjaxWhois, can you share any details? I saw you tried AdWords, and perhaps some affiliate programs. Please, what was the strategy.</p>
<p>Thanks for your generous and kind advice. </p>
<p>-Vlad</p>
<p>Hint: A book/bio would be your next revenue stream. =D</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lake Geneva Website Development and SEO</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-31250</link>
		<dc:creator>Lake Geneva Website Development and SEO</dc:creator>
		<pubDate>Wed, 27 Jan 2010 21:49:38 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-31250</guid>
		<description>Thanks for the presentation.  More startups should have a look at this.

Karl A. Krogmann</description>
		<content:encoded><![CDATA[<p>Thanks for the presentation.  More startups should have a look at this.</p>
<p>Karl A. Krogmann</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jay  Liew</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-16142</link>
		<dc:creator>Jay  Liew</dc:creator>
		<pubDate>Wed, 14 Oct 2009 19:37:47 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-16142</guid>
		<description>Congrats on the WSJ coverage of Defensio!

http://online.wsj.com/article/SB10001424052748704471504574445502831219412.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsTop</description>
		<content:encoded><![CDATA[<p>Congrats on the WSJ coverage of Defensio!</p>
<p><a href="http://online.wsj.com/article/SB10001424052748704471504574445502831219412.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsTop" >http://online.wsj.com/article/SB10001424052748704471504574445502831219412.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsTop</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Carl Mercier</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-16033</link>
		<dc:creator>Carl Mercier</dc:creator>
		<pubDate>Tue, 13 Oct 2009 19:20:08 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-16033</guid>
		<description>Vlad: I did explain how I made AjaxWhois profitable. Basically, ads is a very tough business model that basically never works. However, I found out 2 things:

- Users will click ads if they&#039;d be stupid not to. For example, when they search for a domain name, they&#039;re obviously looking to buy it if it&#039;s available. By clicking my ads, they saved money (I gave them a discount) and it made their life easy because buying was just 1 click away.

- For the above to work, the ad has to fit well in the normal flow. Sidebar ads don&#039;t really work because nobody notices them, but by sticking them in the search result made the site a lot more profitable.

But it all lies down this: Make something people need, make it easy to use with little or no barrier to entry and make sure the world knows about it. Then you have a winner.</description>
		<content:encoded><![CDATA[<p>Vlad: I did explain how I made AjaxWhois profitable. Basically, ads is a very tough business model that basically never works. However, I found out 2 things:</p>
<p>- Users will click ads if they&#8217;d be stupid not to. For example, when they search for a domain name, they&#8217;re obviously looking to buy it if it&#8217;s available. By clicking my ads, they saved money (I gave them a discount) and it made their life easy because buying was just 1 click away.</p>
<p>- For the above to work, the ad has to fit well in the normal flow. Sidebar ads don&#8217;t really work because nobody notices them, but by sticking them in the search result made the site a lot more profitable.</p>
<p>But it all lies down this: Make something people need, make it easy to use with little or no barrier to entry and make sure the world knows about it. Then you have a winner.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vlad</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-16031</link>
		<dc:creator>Vlad</dc:creator>
		<pubDate>Tue, 13 Oct 2009 19:12:06 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-16031</guid>
		<description>Hi Carl,

I enjoyed your presentation videos but I have one unanswered question. Did you get into the details of how to make your service/product profitable. How did you with AjaxWhois?

I&#039;ve followed your progress since I am a also Python programmer. Your success is really inspiring but I&#039;d like to have more details especially on how to make my product profitable/attractive enough to be sold out like you did.

Using AjaxWhois, can you share any details? I saw you tried AdWords, and perhaps some affiliate programs. Please, what was the strategy.

Thanks for your generous and kind advice. 

-Vlad

Hint: A book/bio would be your next revenue stream. =D</description>
		<content:encoded><![CDATA[<p>Hi Carl,</p>
<p>I enjoyed your presentation videos but I have one unanswered question. Did you get into the details of how to make your service/product profitable. How did you with AjaxWhois?</p>
<p>I&#8217;ve followed your progress since I am a also Python programmer. Your success is really inspiring but I&#8217;d like to have more details especially on how to make my product profitable/attractive enough to be sold out like you did.</p>
<p>Using AjaxWhois, can you share any details? I saw you tried AdWords, and perhaps some affiliate programs. Please, what was the strategy.</p>
<p>Thanks for your generous and kind advice. </p>
<p>-Vlad</p>
<p>Hint: A book/bio would be your next revenue stream. =D</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: VC part 3: Engineers deserve more equity &#8212; Some French Guy</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-15215</link>
		<dc:creator>VC part 3: Engineers deserve more equity &#8212; Some French Guy</dc:creator>
		<pubDate>Sat, 12 Sep 2009 19:30:51 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-15215</guid>
		<description>[...] While many Montreal startups pursued a high-risk, high-payoff strategy, Defensio successfully bootstrapped and got a nice, small exit. As founder Carl Mercier put it, &#8220;Exiting for $30M is 100 times less likely than exiting for $3M&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] While many Montreal startups pursued a high-risk, high-payoff strategy, Defensio successfully bootstrapped and got a nice, small exit. As founder Carl Mercier put it, &#8220;Exiting for $30M is 100 times less likely than exiting for $3M&#8221; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-14210</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Fri, 26 Jun 2009 21:23:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-14210</guid>
		<description>I can&#039;t seem to view the movies, when I click on the link they take me to the itunes store.  I&#039;m using Ubuntu and really don&#039;t want to install itunes, can&#039;t you put the video in open format or on Youtube!?</description>
		<content:encoded><![CDATA[<p>I can&#8217;t seem to view the movies, when I click on the link they take me to the itunes store.  I&#8217;m using Ubuntu and really don&#8217;t want to install itunes, can&#8217;t you put the video in open format or on Youtube!?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jason</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-13946</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Wed, 27 May 2009 21:29:03 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-13946</guid>
		<description>Nicely done</description>
		<content:encoded><![CDATA[<p>Nicely done</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Alex Frakking</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-13932</link>
		<dc:creator>Alex Frakking</dc:creator>
		<pubDate>Mon, 25 May 2009 08:02:01 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-13932</guid>
		<description>I was at MeshU, was a great presentation! Inspirational and educational.</description>
		<content:encoded><![CDATA[<p>I was at MeshU, was a great presentation! Inspirational and educational.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Missed the Meshes but not the content - im addicted</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/comment-page-1/#comment-13787</link>
		<dc:creator>Missed the Meshes but not the content - im addicted</dc:creator>
		<pubDate>Tue, 14 Apr 2009 03:45:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242#comment-13787</guid>
		<description>[...] Carl Mercier has his piece on building and then selling his startup available in video and with slides. [...]</description>
		<content:encoded><![CDATA[<p>[...] Carl Mercier has his piece on building and then selling his startup available in video and with slides. [...]</p>
]]></content:encoded>
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