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	<title>Carl Mercier&#039;s blog &#187; Defensio</title>
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	<link>http://blog.carlmercier.com</link>
	<description>me = entrepreneur + hacker;</description>
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		<title>Lessons learned: How I founded, bootstrapped, grew and sold my web startup</title>
		<link>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/</link>
		<comments>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 19:27:21 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Speaking appearances]]></category>
		<category><![CDATA[Startup and business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[bootstrapping]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[meshu]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[talk]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/?p=242</guid>
		<description><![CDATA[On April 6, 2009, I gave a presentation at MeshU in Toronto, Canada. I was surprised to see how much buzz it generated on Twitter and in the blogosphere. If you missed it, here&#8217;s your chance to judge by yourself&#8230; HD Video on iTunes (missing the last 20-25 mins unfortunately): A quick recap of what [...]]]></description>
			<content:encoded><![CDATA[<p>On April 6, 2009, I gave a presentation at MeshU in Toronto, Canada. I was surprised to see how much buzz it generated on Twitter and in the blogosphere.  If you missed it, here&#8217;s your chance to judge by yourself&#8230;</p>
<p>HD Video on iTunes (missing the last 20-25 mins unfortunately):<br />
<center><br />
<div id="attachment_251" class="wp-caption aligncenter" style="width: 310px"><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?i=53124926&amp;id=311252597"><img class="size-full wp-image-251" title="MeshU - Part 1" src="http://blog.carlmercier.com/wp-content/uploads/2009/04/meshu-part1.png" alt="MeshU - Part 1" width="300" height="166" /></a><p class="wp-caption-text">MeshU - Part 1</p></div></p>
<p><div id="attachment_252" class="wp-caption aligncenter" style="width: 310px"><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?i=53124929&amp;id=311252597"><img class="size-full wp-image-252" title="MeshU - Part 2" src="http://blog.carlmercier.com/wp-content/uploads/2009/04/meshu-part2.png" alt="MeshU - Part 1" width="300" height="166" /></a><p class="wp-caption-text">MeshU - Part 2</p></div><br />
</center></p>
<ul>
<li>A <a href="http://blog.marsdd.com/2009/04/07/bootstrapping/" target="_blank">quick recap of what I said</a>.</li>
<li>And Jonathan Keebler live-blogged the event at <a href="http://mesh.scribblelive.com/Event/Lessons_learned_How_I_founded_bootstrapped_grew_and_sold_my_web_startup" target="_blank">ScribbleLive</a>.</li>
<li>My slides:</li>
</ul>
<div style="width: 425px; text-align: left;"><object width="425" height="355" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=meshu-22009-090406135243-phpapp02&amp;stripped_title=how-i-founded-bootstrapped-grew-and-sold-my-web-startups-meshu-2009" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=meshu-22009-090406135243-phpapp02&amp;stripped_title=how-i-founded-bootstrapped-grew-and-sold-my-web-startups-meshu-2009" /><param name="allowfullscreen" value="true" /></object></div>
<div id="__ss_1255814" style="width: 425px; text-align: left;">
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/cmercier">cmercier</a>.</div>
</div>
<p>I guess this is as close as it gets to being there in person!  Looking forward to your comments!</p>
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			<wfw:commentRss>http://blog.carlmercier.com/2009/04/08/lessons-learned-how-i-founded-bootstrapped-grew-and-sold-my-web-startup/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
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		<item>
		<title>StartupCFO interviews me</title>
		<link>http://blog.carlmercier.com/2009/02/03/startupcfo-interviews-me/</link>
		<comments>http://blog.carlmercier.com/2009/02/03/startupcfo-interviews-me/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 22:11:23 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Startup and business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[bootstrapping]]></category>
		<category><![CDATA[exit]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[karabunga]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/?p=193</guid>
		<description><![CDATA[Mark McLeod of StartupCFO interviewed me. We talked about startups, bootstrapping, lessons learned and the recent acquisition of Defensio by Websense. Here&#8217;s the link&#8230; http://startupcfo.ca/2009/02/startup-lessons-interview-with-carl.html]]></description>
			<content:encoded><![CDATA[<p>Mark McLeod of StartupCFO interviewed me.  We talked about startups, bootstrapping, lessons learned and the recent acquisition of <a href="http://defensio.com" target="_blank">Defensio</a> by <a href="http://websense.com" target="_blank">Websense</a>.</p>
<p>Here&#8217;s the link&#8230; <a href="http://startupcfo.ca/2009/02/startup-lessons-interview-with-carl.html" target="_blank">http://startupcfo.ca/2009/02/startup-lessons-interview-with-carl.html</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Defensio acquired!</title>
		<link>http://blog.carlmercier.com/2009/01/27/defensio-acquired/</link>
		<comments>http://blog.carlmercier.com/2009/01/27/defensio-acquired/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 21:13:13 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Startup and business]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[goodnews]]></category>
		<category><![CDATA[websense]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/?p=185</guid>
		<description><![CDATA[It is my pleasure to announce that my latest venture, Defensio (Karabunga Inc), has been acquired by leading Internet security company, Websense, Inc (NSDQ: WBSN). I&#8217;m not quite moving to the Caribbeans just yet as I&#8217;m now employed by Websense as Director of Software Development.  Needless to say, this is an exciting challenge for me [...]]]></description>
			<content:encoded><![CDATA[<p>It is my pleasure to announce that my latest venture, <a href="http://defensio.com" target="_blank">Defensio</a> (<a href="http://karabunga.com" target="_blank">Karabunga Inc</a>), has been acquired by leading Internet security company, <a href="http://websense.com" target="_blank">Websense, Inc</a> (NSDQ: <a href="http://www.marketwire.com/mw/stock.jsp?Ticker=WBSN" target="_blank">WBSN</a>).</p>
<p>I&#8217;m not quite moving to the Caribbeans just yet as I&#8217;m now employed by Websense as Director of Software Development.  Needless to say, this is an exciting challenge for me and an amazing opportunity to further protect the web from all the malicious content that&#8217;s being posted nowadays.  Our users should rejoice because we have a lot of amazing ideas already cooking!</p>
<p><a href="http://blog.defensio.com/2009/01/27/websense-acquires-defensio/" target="_blank">Read the official acquisition announcement here for more details..</a>.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Announcing install_gems.rb</title>
		<link>http://blog.carlmercier.com/2008/10/13/announcing-install_gemsrb/</link>
		<comments>http://blog.carlmercier.com/2008/10/13/announcing-install_gemsrb/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 15:50:53 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Ruby]]></category>
		<category><![CDATA[Software development]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[capistrano]]></category>
		<category><![CDATA[deployment]]></category>
		<category><![CDATA[install_gems]]></category>
		<category><![CDATA[install_gems.rb]]></category>
		<category><![CDATA[merb]]></category>
		<category><![CDATA[rails]]></category>
		<category><![CDATA[ruby]]></category>
		<category><![CDATA[rubygems]]></category>
		<category><![CDATA[rubyonrails]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/?p=154</guid>
		<description><![CDATA[Over the weekend, I was rethinking the way we should deploy our Merb application (our API) for Defensio. Everything I&#8217;ll say here applies to Rails as well. Managing gems has been painful lately. Like most people, we&#8217;re freezing them, which helps tremendously. However, there&#8217;s a few problems with this approach: We can&#8217;t freeze C extensions [...]]]></description>
			<content:encoded><![CDATA[<p>Over the weekend, I was rethinking the way we should deploy our Merb application (our API) for <a href="http://defensio.com" target="_blank">Defensio</a>.  Everything I&#8217;ll say here applies to Rails as well.</p>
<p>Managing gems has been painful lately.  Like most people, we&#8217;re freezing them, which helps tremendously.  However, there&#8217;s a few problems with this approach:</p>
<ul>
<li>We can&#8217;t freeze C extensions because they need to be compiled for the target platform.  We develop on OS X and Linux 64, but deploy to Linux i386.  As a workaround, we currently freeze but recompile them on every deployment.  Definitely not optimal.</li>
<li>Our frozen gems directory is getting huge.</li>
<li>It&#8217;s becoming complicated and quite a mess to manage multiple gem versions for different branches/tags.</li>
<li>We never quite know which branch needs which gem.</li>
</ul>
<p>Of course, we could manually install the gems we need on our servers.  But the word &#8220;manually&#8221; generally leads to &#8220;epic fail&#8221;.</p>
<p>So I thought, why not install them at deployment time, just before restarting the Mongrels, with Capistrano?  That seemed like a pretty good idea!  The only problem is that Rubygems will always install a gem when asked to do so, even if it&#8217;s already installed.</p>
<p>That&#8217;s where <a href="http://github.com/karabunga/install_gems/tree/master" target="_blank">install_gems.rb</a> comes in.  install_gems.rb takes a file name as an argument.  This file contains a simple list of gems along with their version number.  A custom installation command can also be specified.</p>
<p>Here&#8217;s an example:<br />
<code><br />
# This is an example file.  As you can see, it supports comments.<br />
haml 2.0.3<br />
eventmachine 0.12.2<br />
# Notice the custom command specified after the --<br />
termios 0.9.4 -- gem install termios -v 0.9.4 --no-rdoc --no-ri</p></blockquote>
<p></code></p>
<p>To install the above gems, you&#8217;d simply run<br />
<code>./install_gems.rb input_file</code></p>
<p>install_gems.rb has a few advantages over vanilla rubygems:</p>
<ul>
<li>It will only install a gem if the specified version is not already installed. That&#8217;s obviously much faster than reinstalling everything every time.</li>
<li>C extensions will be properly compiled.</li>
<li>Using different gem versions in different branches/tags/releases is now very easy.  You just have to maintain a list of required gems in your Git repository and make sure Capistrano runs install_gems.rb against this list before restarting the application servers.</li>
<li>It forces us to keep an up-to-date list of the gems we need.</li>
</ul>
<p>Of course, for this to work as expected, you&#8217;ll need to require specific gem versions in your application.  Your production server will likely have multiple versions of the same gems installed and if you don&#8217;t specify which version of the gem you want to require, things might (or will) break.</p>
<p>I released <a href="http://github.com/karabunga/install_gems/tree/master" target="_blank">install_gems.rb on GitHub</a> and <a href="http://danielharan.com" target="_blank">Daniel Haran</a> has already submitted a patch.  Feel free to do so as well, I&#8217;m a puller!</p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Montreal Startup Index</title>
		<link>http://blog.carlmercier.com/2008/07/17/montreal-startup-index/</link>
		<comments>http://blog.carlmercier.com/2008/07/17/montreal-startup-index/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 17:04:19 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Startup and business]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/?p=129</guid>
		<description><![CDATA[The Montreal Startup Index for July 2008 is out.  To my amazement, BOTH my startups are in the top 15! Ajaxwhois (recently acquired) is at #9, and Defensio is at #13.  Oddly enough, Defensio has a lot more traffic than Ajaxwhois.  However, API traffic is not reflected in those rankings and since 99.9% of our [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.techvibes.com/blog/montreal-start-up-index-july-2008/" target="_blank">The Montreal Startup Index for July 2008</a> is out.  To my amazement, BOTH my startups are in the top 15!</p>
<p><a href="http://ajaxwhois.com" target="_blank">Ajaxwhois</a> (recently acquired) is at #9, and <a href="http://defensio.com" target="_blank">Defensio</a> is at #13.  Oddly enough, Defensio has a lot more traffic than Ajaxwhois.  However, API traffic is not reflected in those rankings and since 99.9% of our traffic comes through our API, Defensio is not scoring as high as it should.</p>
<p>I&#8217;m sure our friends from <a href="http://praized.com" target="_blank">Praized</a> will take the list by storm in the coming months.  <a href="http://standoutjobs.com" target="_blank">Standout Jobs</a> is also scoring pretty high.  Congrats to all!</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Irony: Spam on our TechCrunch article!</title>
		<link>http://blog.carlmercier.com/2008/01/07/irony-spam-on-our-techcrunch-article/</link>
		<comments>http://blog.carlmercier.com/2008/01/07/irony-spam-on-our-techcrunch-article/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 14:47:36 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Cool/funny/stupid stuff]]></category>
		<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Startup and business]]></category>
		<category><![CDATA[commentspam]]></category>
		<category><![CDATA[irony]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[techcrunch]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/2008/01/07/irony-spam-on-our-techcrunch-article/</guid>
		<description><![CDATA[I just noticed that a spam comment made it through on the article about Defensio&#8217;s launch on TechCrunch. How ironic is that? TechCrunch doesn&#8217;t use Defensio; they use a competing product instead. Here are the obligatory screenshots: Clicking on the author name takes you to this blatantly spam page: Bottom line is: use Defensio!  But [...]]]></description>
			<content:encoded><![CDATA[<p>I just noticed that a spam comment made it through on <a href="http://www.techcrunch.com/2007/11/07/defensio-sorts-blocked-comments-by-spaminess/#comments" target="_blank">the article about Defensio&#8217;s launch on TechCrunch</a>.  How ironic is that? <a href="http://techcrunch.com" target="_blank">TechCrunch</a> doesn&#8217;t use <a href="http://defensio.com" target="_blank">Defensio</a>; they use a competing product instead.</p>
<p>Here are the obligatory screenshots:</p>
<p><a href="http://blog.carlmercier.com/wp-content/uploads/2008/01/tc-spam2.png" title="tc-spam2.png"><img src="http://blog.carlmercier.com/wp-content/uploads/2008/01/tc-spam2.png" alt="tc-spam2.png" /></a></p>
<p>Clicking on the author name takes you to this blatantly spam page:</p>
<p><a href="http://blog.carlmercier.com/wp-content/uploads/2008/01/tc-spam1.png" title="tc-spam1.png"><img src="http://blog.carlmercier.com/wp-content/uploads/2008/01/tc-spam1.png" alt="tc-spam1.png" /></a></p>
<p>Bottom line is: use <a href="http://defensio.com" target="_blank">Defensio</a>!  <img src='http://blog.carlmercier.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>But seriously, shit happens&#8230; can&#8217;t blame TechCrunch for letting this one through.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Presenting in Montreal and Toronto</title>
		<link>http://blog.carlmercier.com/2007/11/30/presenting-in-montreal-on-toronto/</link>
		<comments>http://blog.carlmercier.com/2007/11/30/presenting-in-montreal-on-toronto/#comments</comments>
		<pubDate>Fri, 30 Nov 2007 16:40:23 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Startup and business]]></category>
		<category><![CDATA[montrealonrails]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[startupcamp]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/2007/11/30/presenting-in-montreal-on-toronto/</guid>
		<description><![CDATA[I&#8217;m happy to be speaking not once but twice next week&#8230;The first one will take place on Tuesday the 4th during our monthly Montreal on Rails gathering. The topic will me &#8220;Where to deploy your Rails application on the cheap?&#8221;. I&#8217;ll primarily focus on VPS and Amazon EC2.On Thursday the 6th, I&#8217;ll be at StartupCamp [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m happy to be speaking not once but twice next week&#8230;The first one will take place on Tuesday the 4th during our monthly <a href="http://montrealonrails.com" target="_blank">Montreal on Rails</a> gathering.  The topic will me &#8220;Where to deploy your Rails application on the cheap?&#8221;.  I&#8217;ll primarily focus on VPS and <a href="http://www.amazon.com/b?ie=UTF8&amp;node=201590011" target="_blank">Amazon EC2</a>.On Thursday the 6th, I&#8217;ll be at <a href="http://www.startupnorth.ca/2007/11/02/startupcamp-toronto-december-6th/" target="_blank">StartupCamp Toronto</a> to present my startup <a href="http://defensio.com" target="_blank">defensio.com</a>.  It&#8217;s been a while since I&#8217;ve been in Toronto and I definitely look forward to meet new people there.See you soon!</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Quick overview of the Defensio launch</title>
		<link>http://blog.carlmercier.com/2007/11/09/quick-overview-of-the-defensio-launch/</link>
		<comments>http://blog.carlmercier.com/2007/11/09/quick-overview-of-the-defensio-launch/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 15:17:45 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Startup and business]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/2007/11/09/quick-overview-of-the-defensio-launch/</guid>
		<description><![CDATA[As you probably know, we just launched Defensio two days ago. The response from the community has been outstanding and we&#8217;re super excited about it! We&#8217;re getting great reviews from everywhere, we&#8217;re flooded by e-mails, developers are actively working with our API and our servers are humming along pretty smooth. Everything&#8217;s going great! I consider [...]]]></description>
			<content:encoded><![CDATA[<p>As you probably know, we just launched <a href="http://defensio.com">Defensio</a> two days ago.  The response from the community has been outstanding and we&#8217;re super excited about it!  We&#8217;re getting great reviews from everywhere, we&#8217;re flooded by e-mails, developers are actively working with our API and our servers are humming along pretty smooth.  Everything&#8217;s going great!</p>
<p>I consider myself extremely lucky to have such a great team behind me.  Without these guys, Defensio would not have been possible.  <a href="http://camilolopez.com">Camilo</a>, <a href="http://web1979.com">Mat</a>, thank you!</p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Defensio just launched!</title>
		<link>http://blog.carlmercier.com/2007/11/07/defensio-just-launched/</link>
		<comments>http://blog.carlmercier.com/2007/11/07/defensio-just-launched/#comments</comments>
		<pubDate>Wed, 07 Nov 2007 05:51:11 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Startup and business]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/2007/11/07/defensio-just-launched/</guid>
		<description><![CDATA[That&#8217;s it! After months of hard work, my startup, Defensio, has just gone into public beta! Read the official announcement here]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s it!  After months of hard work, my startup, <a href="http://defensio.com">Defensio</a>, has just gone into public beta!  </p>
<p><a href="http://blog.defensio.com/2007/11/07/defensio-unveiled/">Read the official announcement here</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.carlmercier.com/2007/11/07/defensio-just-launched/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Over 100,000 spam smoked!</title>
		<link>http://blog.carlmercier.com/2007/09/11/over-100000-spam-smoked/</link>
		<comments>http://blog.carlmercier.com/2007/09/11/over-100000-spam-smoked/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 01:07:52 +0000</pubDate>
		<dc:creator>Carl Mercier</dc:creator>
				<category><![CDATA[Defensio]]></category>
		<category><![CDATA[Startup and business]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.carlmercier.com/2007/09/11/over-100000-spam-smoked/</guid>
		<description><![CDATA[We recently hit an important milestone at Defensio: 100,000 spam smoked! Read the full announcement&#8230;]]></description>
			<content:encoded><![CDATA[<p>We recently hit an important milestone at <a href="http://defensio.com" target="_blank">Defensio</a>: 100,000 spam smoked!  <a href="http://blog.defensio.com/2007/09/10/100000-spam-smoked-and-counting/" target="_blank">Read the full announcement&#8230;</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.carlmercier.com/2007/09/11/over-100000-spam-smoked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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